What's In? Why, Social Media is What's In!

Ah, yes. The long-awaited launch of the Marshalls/T.J.Maxx social media communities has occurred. What's In is set to take retail by storm!

Here's a little back story for you: a brilliant idea was hatched to create a social media site wherein Marshalls and T.J.Maxx customers could go into the store, spot a too-good-to-be-true find from a fabulous designer, take a picture of it with their cell phone and then upload it to the site to let fellow community members know that there's a fabulous [insert designer] [insert product] at the [insert city] Marshalls store! Plus, of course, members can create an online profile, post pictures of their favorite finds and ask and answer questions in forums.

How did this all come about, you ask? Frickin' hard work. Ah, but that's part of the joy of social media. It can be a whole lot of fun to mix a little strategy with your copywriting, believe you me.

Here are a few screen shots from the site. (You can poke around it yourself at www.marshallsonline.com/whatsin )